
Before I was a pastor I was a salesman. I’ve sold many products for several companies. I was involved in retail and door-to-door sales.
Salespeople can get a bad reputation. The fact is, there are many methods used to sell. Some salespeople use methods that are rightly viewed negatively.
I learned a valuable lesson early. It was crucial to my success. Once this principle is understood it illuminates why all the techniques employed by salespeople either work or don’t.
Different methods. All based on the same principle.
The principle is easily understood. It happens in every sales situation. Most people don’t even realize that it has happened.
There are only two factors to understand: 1. Cost and 2. Value.








